No Big Data Leader, because no proven profit creation so far
Companies have started acknowledging data as a core asset, although no way has been found to transform it into a « cash-in » channel.
Since the 80s, data has been collected (DWH), cleansed (MDM), shared (DGP) and analyzed (Data lake)… which turned out to be added costs for companies.
Overall, companies are more likely to collect data rather than exploit it. More than 55% of companies are looking forward to optimize their operational efficiency and 51% their knowledge and customer experiences.
Big Data market is not mature. It grows through an experimental process of technological innovation.
How to convert data usages into incomes hasn’t been found.
At Black Tiger, we are convinced that collecting data must create new services, products and solutions to ensure the emergence of a new recurrent income channel.
Black Tiger introduces 2i, the first Data to Profit Platform.